Getting this thing running

This was one of those days where I just had to say "fuckit," let's just build this thing.

We have been talking about this for sometime and going back and forth about names and purpose all while trying to stay in the pocket, the funnel, the sweet spot of the avalanche nipping at your heels.

We build stuff. Sometimes it is planned and well-reasoned and other times — looking at you DuckSmith™ — it's scratching a creative itch and seeing just how far we can take something. Ahem. *cough* ducksmith *cough*

You can watch from afar, or get yourself a Backstage Pass for a behind the scenes look at what we're building, how we're building it, and all the things that go right and wrong along the way.