Get Your Brand Travel Ready is the step-by-step BrandJitsu™ course that helps you take your brand into new international markets — without losing what made it special in the first place.
They can articulate their features but not their soul. They confuse market size for market readiness. They run the same campaign in Stockholm and São Paulo and wonder why one lands and the other lands them in trouble.
A beloved Canadian skincare brand expands into Japan. Loyal customer base. Quality product. Enough capital to make it happen. Eighteen months later, they’ve pulled out entirely. The product was fine. The marketing budget was fine. What failed was the brand — it couldn’t cross the border.
This course exists so that doesn’t happen to you.
Excavate what makes your brand truly yours — the story, the iceberg beneath the surface, the DNA that travels.
Define how you show up in the world — your promise, personality, archetype, and the moral compass that keeps it all honest.
Pressure-test your ambition against reality — demand, timing, competition, and whether you can even deliver legally.
Learn the invisible operating system running beneath every market — language, religion, values, and the things nobody tells you until you break them.
Navigate the political climate, cultural triggers, and unwritten norms that determine whether your brand lands as welcome or unwanted.
Every module includes a guided worksheet so you’re not just learning — you’re building your brand’s export toolkit as you go.
Build your brand export toolkit in real time — not theory, applied exercises built around your brand.
Led by Michael Dargie, author of BrandJitsu™: Move Your Brand From 'Meh' To Memorable.
Strip your brand down to its unvarnished truth — four questions, no spin, one sentence that guides every decision.
Map your brand personality against Hofstede's framework to know exactly what to dial up or down at the border.
Honest TAM, SAM, and SOM analysis with built-in reality checks — so your numbers survive an investor's first question.
A five-dimension assessment that tells you exactly where you're ready, where you're not, and what to fix first.
Learn what every culture holds untouchable — before you accidentally step on it.
Build a visual identity with a strong core and culturally adaptive layers, so you flex without fracturing.